"Because you'll help change my life, and provide the knowledge and tools for me to succeed and to contribute positively to our community." The reasons to give are many.  One of the main reasons is there are a large number of hurting people who are financially challenged.  They desire healing but finances are seriously tight, and due to this issue, they become stuck in the same routine.  Your generosity can help those in need financially to become positive members in their families and communities.